All seminars are FREE to attend to all Off-Price Show visitors. Come and listed to, question and discuss with the experts and discover how you can help your business prosper.

SUNDAY 26^th SEPTEMBER 2010

Ecommerce facts of life.
Who is buying online? What are they buying and why? - Separating short term fads from long term trends in ecommerce design - Nearly 20% of all UK retail sales are happening online - that is over £50 Billion are you getting your share?

What makes a good ecommerce site?
- It’s not all about the technical stuff, it’s mainly about good retailing - Providing visitors with a working ecommerce experience (some examples of good practice) - Getting useful feedback and keeping up continuous development

It is no good just quoting visitor numbers, are they staying and buying?
-Good practice from off-line marketing can be used online as well - Advertising spend, what do you need for online and does it work? - What is your conversion rate for online sales? Why is it important?

Ray Buckler and Nick Pratt, Sitemakers.

12.00-12.45 Maximising the Potential of Your Business

- Understanding the mindset of companies that deliver 'WORLD CLASS' sales and service
- Creating a customer journey that delivers the 'wow' factor
- Identifying the gap analysis from where your business is now to where it needs to be
- Identifying and documenting your existing 'Best in Class' skills and behaviours
- Establishing your non-negotiable sales and service standards
- Upskilling your people on the 'Best in Class' skills and behaviours
- Performance coaching to sustain increased sales and service performance

- The 5 fundamental rules to increase customer retention

 Dennis Reid, Chairman, RPS Global

2.15-3.00 Creating Impactful Christmas Windows

Christmas Time is the ‘Golden Quarter’ in retail and the time to put your best foot forward in terms of showcasing your products. Windows play a crucial part in this.

Find out how to create windows like the professionals. Learn the key principles for designing a scheme and get ‘top tips’ for dressing windows together with inspirational ideas for creating your own scheme for Christmas 2010.

Lynda Murray (MD and Founder of International Visual) and Phill Hill (Creative Director) 

MONDAY 27^th SEPTEMBER 2010

Find out how you can improve your store through Creative Design and Visual merchandising. You will see Case studies of stores that International Visual have recently redesigned and enhanced.

Remember that a make-over does not have to involve a full refit – see how visual merchandising and display can transform a store and how inexpensive ideas make a big impact.

The presentation will include lots of creative ideas from stores we have seen on our trips around the country and abroad.

Lynda Murray (MD and Founder of International Visual) and Phill Hill (Creative Director)

12.30-1.10 Essential ecommerce tips

Ecommerce facts of life.
- Who is buying online? What are they buying and why? - Separating short term fads from long term trends in ecommerce design - Nearly 20% of all UK retail sales are happening online - that is over £50 Billion, are you getting your share?

What makes a good ecommerce site?
- It’s not all about the technical stuff, it’s mainly about good retailing - Providing visitors with a working ecommerce experience (some examples of good practice) - Getting useful feedback and keeping up continuous development

It is no good just quoting visitor numbers, are they staying and buying?
- Good practice from off-line marketing can be used online as well - Advertising spend, what do you need for online and does it work? - What is your conversion rate for online sales? Why is it important?

Ray Buckler and Nick Pratt, Sitemakers.

We never make your personal details available to companies outside Idex Exhibitions Ltd for marketing purposes.